The Quest for Emotional Engagement

Ready access to information is great.

But many times there is confusing information, too much data, or too many options to make sense of. People can easily become frustrated or disengage if they can’t connect with the content presented to them. Nowhere is this more true than the healthcare space, where everything from personal health management charts to health insurance options – the things that should put people at ease – are the most overwhelming. More to the point, it isn’t enough to simply help people understand information; if we want real behavior change, people must be emotionally engaged by the information presented to them.

In this session, Stephen P. Anderson shares several examples of how we can take forms, lists and other kinds of information, in paper or digital formats, and redesign them to help people make informed choices and connect emotionally with the information being presented.