Kelly Goto

Emotion Economy: Ethnography as Corporate Strategy

Today’s consumer is hungry for something much deeper than a viral video. They’re looking for authentic connection. In this emerging Emotion Economy, brands must build products and services that address people’s unspoken feelings, wishes, and needs. And business as usual won’t cut it. To succeed, companies must connect at an emotional level with their customers.

User Experience, User Research, Emotional Engagement, Business Strategy

Kelly Goto
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2 conference talks