Derek Featherstone

Content in Context is King

When most people think of Responsive Design, they think of fluid grids and adapting the layout of components in a site or application. But design goes far beyond layout. How far?

Derek Featherstone starts by combining content, context, and behavior in ways that let us create truly responsive sites – sites that meet the needs of the people using them, when they’re using them, and how they’re using them.

Derek shows how to use clues like time, location, proximity, capabilities and preferences to create better designs for users. After accounting for the device’s form factor, capabilities, and features, he looks at context of use, and the art of anticipation, showing how you can deliver a more thoughtful, more useful user experience for everyone.

Design, Content Strategy, Content, Responsive Web Design, Context Driven Design