Designing for Context not the Device

Designers often think “context” is the simply the device someone uses to interact with websites and apps. But context goes far beyond that. Time, proximity, and state of mind are just a few contextual clues we can use to make our designs more responsive to peoples’ needs. Use simple and effective tools like context maps and charts to move beyond the device mindset and into something much more useful: providing the right content in the right place at the right time.