Kathy Sierra

Badass: Making Users Awesome

In this exceptional talk at Mind the Product San Francisco, Kathy Sierra talks about making a product experience magical and extraordinary, and what makes those experiences different from a typical product experience. Kathy argues that every experience has the potential to be transformative if we just build them the right way.

She focuses on three key areas – appreciating the context within which your product experience lives, focusing on reducing cognitive leaks and helping users find a state of flow when using your product in their context. All together it’s about focusing on making your users awesome instead of your product.

This video fixes the audio issue with the edition published on Vimeo. All copyright subject to original rights holders including Mind the Product and Reel Nice.

Cognitive Psychology, Persuasive Design, Context Driven Design, Flow