The difference between a good product and a great one are its details: the microinteractions that make up the small moments inside and around features.
How do you turn on mute on your phone? How do you know you have a new email message? How can you change a setting? All these little moments, which are typically not on any feature list and often ignored, can change a product from one that is tolerated to one that’s beloved.
This talk provides a new way of thinking about designing digital products: as a series of microinteractions that are essential to bringing personality and delight to applications and devices. We’ll delve into the structure of microinteractions:
And also talk about why you should