“The details are not the details. They make the design.” – Charles Eames
The difference between a good product and a great one are its details: the microinteractions that make up the small moments inside and around features.
All these little moments – which are typically not on any feature list and often ignored – can change a product from one that is tolerated to one that’s beloved.
This talk provides a new way of thinking about designing digital products: as a series of microinteractions that are essential to bringing personality and delight to applications and devices. We’ll discuss the secret history of microinteractions, then delve into the structure of microinteractions: Triggers, Rules, Feedback, and Loops.
Persuasive Design, Emotional Engagement, Habits, Microinteractions
3 conference talks