Dan Saffer


The details are not the details. They make the design.” – Charles Eames

The difference between a good product and a great one are its details: the microinteractions that make up the small moments inside and around features.

  • How do you turn on mute on your phone?
  • How do you know you have a new email message?
  • How can you change a setting?

All these little moments – which are typically not on any feature list and often ignored – can change a product from one that is tolerated to one that’s beloved.

This talk provides a new way of thinking about designing digital products: as a series of microinteractions that are essential to bringing personality and delight to applications and devices. We’ll discuss the secret history of microinteractions, then delve into the structure of microinteractions: Triggers, Rules, Feedback, and Loops.

Persuasive Design, Emotional Engagement, Habits, Microinteractions

Dan Saffer
See speaker profile

3 conference talks