TED Talks
March 2012
Rory Sutherland
Rory Sutherland
Life Lessons from an ad man
In the design world, intangible value can be a creative – and even better – alternative to quantitative value. He asks the very interesting question, “How many problems in life can be solved by tinkering with perception instead of trying to change reality?”
Rory Sutherland
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1 conference talk
