Long After the Thrill: Sustaining Passionate Users

How do we get people to stay in love with our applications? How do we get people to fall in lovewith our applications? Motivating consumer behavior through game mechanics through points, levels, scoreboards, achievements, badges, assignments, human psychology, game mechanics, appropriate challenges, points, variable rewards, levels, scoreboards, pattern recognition, achievements, curiosity, badges, reputation and identity, assignments, social proof, surprise, status, and feedback loops.