From Information to Understanding - Solving the Small Data Problems

Information is easy. Understanding is hard.

From incomprehensible tax policies to confusing medical explanations, we’re swamped with information that we can’’t make sense of. Figure It Out shows us how to transform information into better presentations, better meetings, better software, and better decisions. So take heart: under the guidance of Anderson and Fast, we can, in fact, figure it out—for ourselves and for others.

Cognitive Psychology, Persuasive Design, Customer Experience, Health