How to use psychology to make people click

Nathalie explains how you can use specific scientific principles from the worlds of psychology, design, and behavioural economics to design more persuasive, effective websites and marketing. Nathalie fuses the worlds of psychology, web design, and behavioural economics together to create specific, practical, steps you can take to improve the design of your community website.

Learning questions

• Which principles will you apply to your website or marketing to target the primal, emotional, and rational motivation systems of your customers?
• And how will you test their efficacy?