Wodtke has held a series of executive roles, leading teams who built the events platform and created an algorithm for Linkedin’s newsfeed, leading a redesign of Myspace and its profile pages and leading the design and launch of the Zynga.com gaming platform.
Wodtke is a co-founder and past president of the Information Architecture Institute. As a User Experience professional, she has worked for such companies as Yahoo, Hot Studio, and New York Times to improve and develop their Web sites.
Wodtke founded Boxes and Arrows and has been publisher continuously (as well as sometime contributor). Boxes and Arrows was the first online magazine aimed exclusively at working practitioner designers.
Known for a blunt and humorous speaking manner, she is frequently sought out as an expert for interviews and talks on social web design, gamification, user experience, start-up management, and innovation