Maurits Kaptein

Persuasion and why we fail to predict it

The role of science is to understand and predict the world around us.

Maurits examines the topic of why we do the things we do as humans.
We buy things, not just of utility – price/quality tradeoff – but rather because of other arguments. Generally, we perform behavior because other people do it, because some expert recommends us, or because it’s our last chance to do it.

We have a lot of external reasons that make us perform the behavior that we do.

Cognitive Psychology, Persuasive Design, Behavioral Economics