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Maurits Kaptein

Personalization of Continuous Feedback

Maurits Kaptein explores how various online persuasion strategies influence different people.

Persuasive Design, Designing Behaviors

Maurits Kaptein

From Maurits Kaptein

Persuasive Design

How to Build Habit-Forming Products - Nir Eyal
How to Build Habit-Forming Products - Nir Eyal
Cognitive PsychologyPersuasive DesignGrowth Hacking
Long After the Thrill: Sustaining Passionate Users
Long After the Thrill: Sustaining Passionate Users
User ExperiencePersuasive DesignBehavioral Economics
Microinteractions
Microinteractions
Persuasive DesignEmotional EngagementHabits
Life Lessons from an ad man
Life Lessons from an ad man
Persuasive DesignCreativityPerception