TED Talks

TED Talks
June 2012

Conference talk

TED Talks

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Maurits Kaptein

Maurits Kaptein: Our personalized online persuasion profiles

Maurits Kaptein is one of the founders of PersuasionAPI, a company that provides customers with personalized online experiences. He is a researcher at the Aalto School of Economics in Helsinki.

Persuasive Design, Behavioral Economics, Big Data

Maurits Kaptein

From Maurits Kaptein

Persuasive Design

How to Build Habit-Forming Products - Nir Eyal
How to Build Habit-Forming Products - Nir Eyal
Cognitive PsychologyPersuasive DesignGrowth Hacking
Long After the Thrill: Sustaining Passionate Users
Long After the Thrill: Sustaining Passionate Users
User ExperiencePersuasive DesignBehavioral Economics
Microinteractions
Microinteractions
Persuasive DesignEmotional EngagementHabits
Life Lessons from an ad man
Life Lessons from an ad man
Persuasive DesignCreativityPerception