conversions@google

conversions@google
September 2013

Conference talk

conversions@google

Watch next

Maurits Kaptein

Persuasive Profiling

Maurits Kaptein discusses his work on online persuasion profiling and lifts the lid on some of the tactics used by companies with the most successful websites out there.

User Research, Persuasive Design, Big Data, Conversion Optimization

Maurits Kaptein

From Maurits Kaptein

User Research

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You’re Not Doing Usability Testing? Are You… Nuts?
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Best Practices for Successfully Evaluating and Improving
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User Research