21 Secrets for Top Converting Websites

Bryan walks you through some of his favorite real-world examples of the good, and the bad, in website conversion. From Amazon to GEICO to Victoria’s Secret, see what the big guys are doing that little guys can put to use… and a few things you probably shouldn’t.

What you will learn

• About Amazon’s obsession with buttons
• How to make your forms more engaging
• How to avoid the perils of Slice & Dice optimization
• Creative ways to put your Thank You page to better use
• Why you should pay attention to your email’s preview
• How to provide point of action assurance