The way we talk about our content has significant impact on the way we treat it within our organizations… and, therefore, the quality of the content we produce. How can we make the shift from treating content as a commodity to valuing it as a business asset? With a little storytelling and the help of a few powerful metaphors, you can begin to turn the tides.
As web professionals, our jobs require more cross-team collaboration than ever, and that means it’s getting tougher to delineate our disciplines. When was the last time you did “just” design, content, or code? It’s no longer an option to only care about what’s on your own plate.
In this presentation, Kristina Halvorson draws on her experience as a “content therapist” to shares insights about how curiosity, empathy, and shared ambition help us all build a better web.