Message and Medium: Better Content by Design

Designing for multichannel content delivery (mobile, anyone?) means an entirely new set of considerations and challenges for web professionals everywhere.

Unfortunately for content creators, it’s nearly impossible to predict whether their writing will maintain impact and readability across each and every platform.

But forget about the medium for a minute; it’s the message that matters most. In this hour-long presentation live at An Event Apart, Kristina Halvorson teaches you to identify your key business messages, understand how they inform your content strategy, and learn how they impact multi-channel content development and design.