Stephen Anderson presents his thinking on the creation of open environments vs closed. Whereas many games were originally designed as specific paths, he shares examples and ties in the psychology of why open environments can create more seductive ...

MIT professor Jesse Schell argues that new behaviors must be things people “wanna” do, not “hafta” do. In other words, new behaviors must be pleasurable, not forced. Think about your own product or service and ask yourself if you are helping us...

Robert Fabricant talks about Interaction Design as a practice beyond just computing technology. He gives examples of Interaction Design as far back as ancient history, all the way to a humanitarian project underway today. He shows that Interaction...

Design to support behavior change is getting increased exposure as technology has allowed products and services to have a more pervasive role in people's lives. What impact does the ability to passively collect data and present it back in a meanin...

Dr Dan Lockton discusses the importance of 'understanding understanding' in design for behaviour change. This video sets out how people make sense of the situations they experience, how the design of technologies, products, services and environ...

* Are you thinking about being more active? * Have you been trying to cut back on fattening foods? * Are you starting to eat better and be more active but having a hard time sticking with these changes? Old habits die hard. Changing your habi...

Learn how to apply psychology to create engaging products so that people will take the actions you want them to take. You'll learn everything you need to know about people, how they think, decide, remember, and what motivates them. You'll learn ho...

Traditionally, UI design has its focus on improving usability for the user. Persuasive design has its focus on improving motivation. Learn how to apply psychology to design engaging digital experiences that make people take action. For this, we...

You have to understand the psychological triggers, biases & motivations that drive your customers. In this talk, Nathalie goes through five of the most important psychological principles that underly persuasive design online. Key takeaways: ...

Julie Zhuo describes how the development of new features starts at Facebook with three questions: # What people problem are we solving? # How do we know it’s a real problem? # And how will we know if we’ve solved it? Zhuo explains how a...