Tom Chi shares 5 lessons on rapidly prototyping h3. 1. Create a culture of learning Most product organisations struggle not because of a lack of technique and tools but because they suffer from the culture of right and wrong, where success i...

Key takeaways: * *Relish your weird superfans.* If you don’t have these you’re probably already dead. You can’t win if you only generate a neutral response. * *Every now and then, push your product to limits.* When YouTube live streamed "Felix...

Most people try to improve their work by 10%, following the same path as everyone else, and fail. You spend most of your time trying to avoid small mistakes. If you aim to *improve by 10x* (e.g. a factor of ten) then you have to tackle the prob...

As product managers we practice the art of saying no every day. As much as product is about building and shipping great products, invariably in order to launch some things we have to not launch others. And that’s a big part of the job, but it’s ne...

We tend to forget that the experience is the product we’re delivering. Every technical product category through history has followed this pattern – from a technology for technologies sake, to a feature war, to an experience. In this awesome talk f...

As early adopters we’re not only the most passionate about technology but also the most wary of it’s potential impact. bq. We shape our tools and thereafter our tools shape us. – Marshall McLuhan As product people we are responsible. We are ...

Most products follow the same pattern – they start with an a-ha moment, where you’ve come up with a product idea and concept and sketch it out quickly. Seems simple right? But as we all know any product quickly becomes incredibly complex, and you’...

What makes happy product teams? How close can teams come to those heist teams we see in movies like Oceans 11 or The Italian Job? # *Goal*<br>All great heist teams have a clear, obvious, challenging goal. They usually start with a meeting that ...

You have to understand the psychological triggers, biases & motivations that drive your customers. In this talk, Nathalie goes through five of the most important psychological principles that underly persuasive design online. Key takeaways: ...

h3. Before you launch a product you design for the behavior you expect. After you launch you design for the behavior you get. A fast-paced talk focused purely on product management, as it applies in a fast growing company. In short, how do you ...

Imagine you’re building a new product - say a Death Star. And it’s solving a particularly pesky problem – getting rid of Rebel Scum. You don’t really care what it looks like or if it’s particularly efficiently designed – so it tends to be seen as ...

We spend a lot of time and effort avoiding conflict but inevitably as product managers and designers we engage in conflict on a regular basis, whether it’s dealing with other teams, giving constructive criticism or simply while engaging divergent ...

In this exceptional talk at Mind the Product San Francisco, Kathy Sierra talks about making a product experience magical and extraordinary, and what makes those experiences different from a typical product experience. Kathy argues that every exper...