We spend a lot of time and effort avoiding conflict but inevitably as product managers and designers we engage in conflict on a regular basis, whether it’s dealing with other teams, giving constructive criticism or simply while engaging divergent points of view.
As the leader of user experience at Netflix and now Spotify, Rochelle King has developed a keen sense of how to enrich (and prove) design concepts with quantitative user data, and managing the conflicts that often arise in this process. In this talk at Mind the Product San Francisco she argues that agitating the creative process through conflict can lead to some really rich discussions.
First of all, conflict is exhausting. So make sure you actually understand what it is you’re fighting for and that it is a worthy cause. This is not about being contrarian or picking a fight for the sake of it.
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