Product strategy in a growing company

Sep 2014 27 minutes

Before you launch a product you design for the behavior you expect. After you launch you design for the behavior you get.

A fast-paced talk focused purely on product management, as it applies in a fast growing company. In short, how do you maintain product market fit while everything around you scales upwards.

“If software is eating the world, then product managers are setting the menu”. Des Traynor, co-founder of customer communication platform Intercom, talks about how to create simple, yet brilliant products. He asks us to consider where products come from and how they are made, arguing that a product manager should know where the product stops and starts.

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