MIT professor Jesse Schell argues that new behaviors must be things people “wanna” do, not “hafta” do. In other words, new behaviors must be pleasurable, not forced. Think about your own product or service and ask yourself if you are helping us...

One does not simply add game mechanics to UX. h3. 8 lessons learned covered in this presentation # Find your North Star # Design for Emotion # Use Player Types # Loop de Loop # Know Your Mechanics # Art from the Start # Learn to Teach ...

Foursquare, GetGlue, Nike+, Badgeville: From reading news to fulfilling your hearts' desires, more and more "gameified" applications and "gamification" vendors doll out points and badges to users, promising anything from increased user engagement ...

Gamification is fundamentally rewriting the rules of engagement for product design and marketing. From Foursquare to Farmville and from Nike to the Navy, game mechanics like points, badges, levels, challenges, rewards and leaderboards are being us...