It’s important to understand how people want to be perceived when using a particular service. As Kathy Sierra describes, people often want to feel badass and those that successfully deliver this feeling will bring people back. * How do you make...

Whether you design websites or shopping malls, hospitals or mobile phones, you’re designing for people, and people want to be engaged by the products and services in their lives. But human engagement comes in many different forms, and traditional ...

In this session Nadya discusses the practical design patterns that motivate users to try a product, invite friends and come back. The design patterns include concepts such as rewards, progression and quests, onboarding experience and building the ...

*Addiction or devotion?* The complexity of our relationships between connected experiences, devices and people is increasing. Design ethnographer Kelly Goto presents underlying emotional indicators that reveal surprising attachments to brands, ...

In his entertaining, often hilarious, discussion of simple design (some good, some bad), David Carson shares his views on emotional response to design, including the artist’s intuition. Carson encourages designers to embrace personal perspective t...

Gamification is fundamentally rewriting the rules of engagement for product design and marketing. From Foursquare to Farmville and from Nike to the Navy, game mechanics like points, badges, levels, challenges, rewards and leaderboards are being us...

*Putting the Fun in Functional: Applying Game Mechanics to Functional Software* In this session, we'll review the psychology and system thinking behind game design, and learn how to use game mechanics to create an experience that's fun, compell...