Beyond Usable: Mapping Emotion to Experience

Sep 2014 32 minutes

Addiction or devotion?

The complexity of our relationships between connected experiences, devices and people is increasing. Design ethnographer Kelly Goto presents underlying emotional indicators that reveal surprising attachments to brands, products, services and devices. Gain insight into the future of UX and understand the importance of designing user experiences that map to people‛s real needs and desires – the unconscious side of the user experience.

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