Best Practices for Successfully Evaluating and Improving

Aug 2014 56 minutes

Rethinking UX Research

  • How do you really know what your users want?
  • How do you ensure your designs work for your prospects and customers?
  • How can you be confident that your design changes improve your site?

There are those that believe that user research must be a complex and scientific process that takes a lot of time, money, and resources. However, in the real world, most designers and developers don’t have the luxury to spend weeks and months on their user research.

It’s possible to get useful results without the time-consuming expense of traditional user research methods. In this presentation, Christine Perfetti will share proven strategies and techniques for successfully integrating UX research into your process. You’ll learn how to answer essential design questions using methods that take only a day – and sometimes only 10 minutes!

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