Topic 2 talks 2 experts 1 event 38m
MIT professor Jesse Schell argues that new behaviors must be things people “wanna” do, not “hafta” do. In other words, new behaviors must be pleasurable, not forced. Think about your own product or service and ask yourself if you are helping us...
Showing a series of inspiring, unusual and playful products, British branding and design guru Paul Bennett explains that design doesn't have to be about grand gestures, but can solve small, universal and overlooked problems.
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