The Secret Mechanisms - Designing for pleasure

Feb 2013 22 minutes

MIT professor Jesse Schell argues that new behaviors must be things people “wanna” do, not “hafta” do. In other words, new behaviors must be pleasurable, not forced.

Think about your own product or service and ask yourself if you are helping users do something they want to do for the pleasure of it. How might you inject more fun into your design?

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