Behavior Change as Value Proposition

Dec 2013 29 minutes

Design to support behavior change is getting increased exposure as technology has allowed products and services to have a more pervasive role in people’s lives. What impact does the ability to passively collect data and present it back in a meaningful way have in people’s lives?

We are interacting with this data of our everyday lives in new ways. Smart products with personalized intelligence about our behavior help us track how many times we brush our teeth or walk the dog, with the hope we’ll be better at maintaining these habits.

  • Where do these new offerings map on our landscape of products and services?
  • What impact does data have on our behavior?
  • How do data vizualizations amplify persuasion and impact behavior?

While more products have an explicit influence on our daily lives, they require you to increasingly relinquish self-determination as a prerequisite for use. How do we design to support behavior change as a value proposition?

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