Jared Spool

UX Strategy Means Business

We are in an age where poor user experiences become the focus of
nationwide attention. One doesn’t need to look beyond recent
catastrophes, such as Apple’s iOS6 Maps, Healthcare.gov, and the
demise of Blackberry’s smartphone to see the necessity of getting the
experience right.

Yet, what do we know about ensuring our next design isn’t going down
the same road as those that have failed before us? We need to
understand how design integrates with our organization’s strategy, to
ensure we’re supporting and enhancing it, not taking away from it.

In what may possibly be his most entertaining presentation ever, Jared
will show you how to integrate user experience strategy with your
business’s objectives. He’ll explore the world of business models,
demonstrating the role a UX strategy plays in providing significant
value to the organization’s bottom line.

You will learn

  • How an expanded notion of content is critical to understanding the
    value of user experience.
  • Where to tailor your design strategy to the five priorities every
    senior executive cares about.
  • Which of the emerging business model variations for content might be
    the right direction for your business.

User Experience, Business Strategy

Jared Spool
See speaker profile

8 conference talks