Paul Adams

The End of Navel Gazing

Paul shows very clearly that a multi-disciplinary team doesn’t mean a bunch of people from different departments dictating what the UX/UI design should look like according to their personal preferences.

Firstly, the disciplines need to be relevant for the project; secondly, each person should perform their own discipline as they know best; thirdly; there is ongoing communication to inform, review and negotiate iteratively and quickly what each discipline is delivering to or requiring from the other, without one discipline having to perform or interfere with the tasks of another.

Design, Design Process, Cross-functional Team, Design Practices

Paul Adams
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5 conference talks