3 Growth Hacks: The Secrets to Driving Massive user Growth

Aug 2013 30 minutes

Josh Elman shares stories from early LinkedIn and Twitter on how they addressed growth. In the Twitter “Learn Flow” section, I talk specifically about how we rebuilt the sign up flow to ask the user to take specific actions around each one of the core concepts of using Twitter: Tweets, Following, following key news / entertainment categories, following friends. Teaching users about Twitter as they signed up had a significant impact on the overall growth.

Learning activities

  • Think about the key steps and concepts you would want to teach someone to get the most value out of your product long term.
  • Sketch how you would design a couple of steps for onboarding – one per slide.

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