3 Growth Hacks: The Secrets to Driving Massive user Growth

Josh Elman shares stories from early LinkedIn and Twitter on how they addressed growth. In the Twitter “Learn Flow” section, I talk specifically about how we rebuilt the sign up flow to ask the user to take specific actions around each one of the core concepts of using Twitter: Tweets, Following, following key news / entertainment categories, following friends. Teaching users about Twitter as they signed up had a significant impact on the overall growth.

Learning activities

• Think about the key steps and concepts you would want to teach someone to get the most value out of your product long term.
• Sketch how you would design a couple of steps for onboarding – one per slide.