The Next Web Conference

Event 1 talk 1 expert 2 topics 29m

TNW Conference carefully selects 100 early-stage startups that will pitch on stage and present in the business area. The goal is simple: minimise the effort it takes for your to secure maximum results. Smart attendees, provocative talks, and masterful execution.

    Building Habit Forming Products

    Apr 2014 29 minutes

    Nir Eyal describe a 4-phase pattern found in habit-forming technologies called the Hook Model. Watch the video and consider the habit-forming products in your own life. Can you find the hooks in the products you are most engaged with? Can you f...

    Topics: Habits, Design
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