Nudge

Every day, we make decisions on topics ranging from personal investments to schools for our children to the meals we eat to the causes we champion. Unfortunately, we often choose poorly. The reason is that, being human, we all are susceptible to various biases that can lead us to blunder. Our mistakes make us poorer and less healthy.

“Nudge” shows that by knowing how people think, we can design choice environments that make it easier for people to choose what is best for themselves, their families, and their society.