Beyond usability: Designing with persuasive patterns

Traditionally, UI design has its focus on improving usability for the user. Persuasive design has its focus on improving motivation.

Learn how to apply psychology to design engaging digital experiences that make people take action. For this, we will examine how we are as humans, how we think and what behavioral patterns drive our journey through an interface. You will learn what motivate users when they make decisions and how they make decisions.
The appropriate approach to engaging your users, depend on where they are in a product’s lifecycle.

We will examine a selection of important stages of the user-relationship:

• How to build trust
• How to get users started
• How to get users discovering the complete offer
• How to make them stick around and come back
• And how to make them love your product and talk about it