Shyness and embarrassment are not individual emotions - they're produced by a social dynamic that can be fixed through better design. When we’re kids, we’re fearless – self-conscious emotions like shame and embarrassment are something we learn...

Sheena Iyengar explores trivial choices (Coke v. Pepsi) and profound ones, and shares her groundbreaking research that has uncovered some surprising attitudes about our decisions. We all want customized experiences and products — but when faced...

In his entertaining, often hilarious, discussion of simple design (some good, some bad), David Carson shares his views on emotional response to design, including the artist’s intuition. Carson encourages designers to embrace personal perspective t...

*Putting the Fun in Functional: Applying Game Mechanics to Functional Software* In this session, we'll review the psychology and system thinking behind game design, and learn how to use game mechanics to create an experience that's fun, compell...