Craig Sullivan shares his insights, best practices and do's and don'ts for A/B testing. All based off of 10 years experience in this field.

How do we create a satisfactory user experience when limited to a small device? This talk focuses on usability for mobile devices, primarily smartphones and touchphones, and covers such topics as developing a mobile strategy, designing for small s...

The Lean Startup movement is taking hold in companies both new and established to help entrepreneurs and managers do one important thing: make better, faster business decisions. Vastly better, faster business decisions. Bringing principles from le...

Your results will only be as good as your research. Draw from Moishe Lettvin’s deep experience mining for insights out of customer interviews. Using Moishe’s advice, how could you and/or your team develop and implement a customer interview that...

Every day, we make decisions on topics ranging from personal investments to schools for our children to the meals we eat to the causes we champion. Unfortunately, we often choose poorly. The reason is that, being human, we all are susceptible to v...

Presentation on website design in the increasingly complex (and often strange) multi-device world we live in. How can we create one design to rule all our screens.

In this session Nadya discusses the practical design patterns that motivate users to try a product, invite friends and come back. The design patterns include concepts such as rewards, progression and quests, onboarding experience and building the ...

The design sprint is a process for prototyping and testing any product in 5 days. Using real-world examples, we'll show how to move faster and increase the overall effectiveness (and happiness!) of your whole team. And we'll offer techniques for t...

JavaScript is a language with more than its share of bad parts. It went from non-existence to global adoption in an alarmingly short period of time. It never had an interval in the lab when it could be tried out and polished. JavaScript has some e...

It is well known that event loops rather than threads are required for high-performance servers. Javascript is a language unencumbered of threads and designed specifically to be used with synchronous evented I/O, making it an attractive means of p...

There are many professional game engines out there for consoles, PCs, and mobile handhelds. However, there is one big empty gap, even in 2010: Not a single game engine targets desktop and mobile browsers natively without the use of plugins. In ...

*Putting the Fun in Functional: Applying Game Mechanics to Functional Software* In this session, we'll review the psychology and system thinking behind game design, and learn how to use game mechanics to create an experience that's fun, compell...