Topic 2 talks 2 experts 2 events 59m
Craig Sullivan shares his insights, best practices and do's and don'ts for A/B testing. All based off of 10 years experience in this field.
A/B testing is great. But if you just go around testing every idea that pops into your head, you could be in for a lot of testing. And ultimately, bitter disappointment. Karl shows AB-tests that really made a difference thanks to user research ...
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