Dan Lockton

'Understanding Understanding' in Design for Behaviour Change

Dr Dan Lockton discusses the importance of ‘understanding understanding’ in design for behaviour change.

This video sets out how people make sense of the situations they experience, how the design of technologies, products, services and environments affects this, and how we could do it better. Dan uses examples from projects around home energy use, community groups’ use of technology, and public engagement with driverless cars, to explore these questions and how designers can ‘understand understanding’.

Design, Designing Behaviors, Behavior Change