In this high-energy talk, Frans Johansson illustrates how relentless trial-and-error — coming up with an idea, executing it on a small scale, and then refining it – is THE distinguishing characteristic of the greatest artists, scientists, and entrepreneurs.
Why? Because humans are not very good at predicting which ideas are going to be a success. Thus, nearly every major breakthrough innovation has been preceded by a string of failed or misguided executions. So, as Frans says quoting Churchill, “If you’re going through hell, keep going.”