Illusions of Efficiency in UX

Challenges preconceived notions about time and efficiency.

Drawing on years of experience leading cx partners, the UX agency he founded, Giles’ explores a broad and compelling array of references to show how users think about speed and latency. He goes on to explain the advantages of different methods for tracking these often illogical user reactions and turning them into delightful customer experiences, grounded in the research conducted for his highly regarded books on UX.