Establishing the Design Practice at Spotify

Rochelle and her team had spend the past year at Spotify working to establish their design team and making design play a more strategic role in the company. She shares what they’ve learned (successes and failures) and talk about how they’ve been partnering with Engineering and Product Management to make Design a key part of everything they do. Rochelle King speaks as the Global VP of Design and UX at Spotify where she oversees the teams that are responsible for user research and designing the product experience at Spotify.