Conference videos 2012-2014


Because of games and the gamer generation, it’s harder than ever to create and sustain engagement with consumers and employees. But you can level the playing field and play to win with gamification: a design process that can make your product, service, project or business process more engaging, fun, sticky and viral. Global leaders, innovative startups, nonprofits and governments throughout the world are using gamification today to change consumer behavior, dominate their categories and change the world – and you can to. Whether you’re in finance, healthcare, education, consumer goods, travel, entertainment or B2B services, there are dozens of examples of leading organizations that have fought the engagement beast with gamification – and won.

Topics covered by GSummit

Gamification Design User Engagement Onboarding


Nadya Direkova, Nicole Lazzaro