Julie Zhuo

How a Facebook Designer Thinks

Julie Zhuo describes how the development of new features starts at Facebook with three questions:

  1. What people problem are we solving?
  2. How do we know it’s a real problem?
  3. And how will we know if we’ve solved it?

Zhuo explains how answering those fundamental questions at the outset reveals the most urgent problems to tackle — and yields features that truly enhance user satisfaction.

Design, Emotional Engagement, Designing Behaviors, Users, Validation

Julie Zhuo
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2 conference talks