Don't Listen to Users, Sample Their Experience!

Uncovering user needs is one of the most challenging aspects of product development. Oh-so-many organizations develop beautiful products and services nobody needs. The Experience Sampling Method is a simple research technique for uncovering user needs.

In a typical Experience Sampling method, research participants are interrupted several times a day to note their experience in real time. In this talk, Tomer Sharon demonstrates the method, how it can help developing the right product, describe how it has been applied at Google Search, and provide a short, practical how-to guide.