Donna Spencer

Design Games

Would you like your design team to collaborate better? Are you looking to gather more valuable insights from your focus groups and interviews?

Design games are a fun, technology-neutral way of gathering design insights for your projects. In this presentation, Donna Spencer shows you how to take advantage of design games in many situations, with all types of people, including:

  • Freelisting, modified card sorting and scavenger hunts: To learn about your users language and categories
  • Design the Home page and Divide-the-Dollar: To identify and prioritize functions and features
  • Reverse-it and Idea cards: To break a creative block and generate ideas

I have played all these games and more with users, stakeholders and design teams, so this presentation will be based on my experience organizing games and making sure they provide useful inputs to the design process.

Card Sorting