Jared M. Spool discusses the surprisingly unintuitive logic behind the creation of “intuitive” websites.
When a web page works, your users know exactly what to do. Everything makes sense, and they accomplish their goal, pleased with your site. Yet, often pages don’t work, and users get flustered and confused. It turns out that intuitive web pages abide by a set of curiously unintuitive properties. Watch Jared explain how to merge interaction design, visual design, information architecture, and other skills together to assemble web experiences that delight your users.
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