Have you ever heard yourself saying, “We’ll need more content” or “This is where the content will go.”
We bandy about the term ‘content’ as if it’s what users seek. Yet when users are frustrated we rarely hear them use that word. IOS6 Maps users didn’t say “the content is broken” when the maps thought their home address was in a nearby river.
Our users experience content in a very different way than we do as designers, content strategists, and developers. For them, it’s all about the details of the experience. That means we need to know how to put the delight in the experience of the content.
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