Is Usability Taking a Nose Dive?

Is Usability Taking a Nose Dive? After all of us who work in UX and usability spent so many years trying to get people to pay attention to the user, Steve Jobs finally went ahead and created the tipping point for us. More people than ever are aware of the value of user-centered design, and some have even made it to the corporate C-level. There’s more user research happening than ever before, and the whole Lean Startup movement is profoundly user-centric.